Around one in five headlines online are clickbait. That’s an estimate from experts at Stanford University, who conducted a study into this phenomenon which has gradually extended its reach to almost every corner of the internet – powered by a strategy of snagging users’ attention by any means necessary rather than a legitimate desire to inform or enlighten.

As that statistic indicates, this manipulative marketing strategy is difficult to avoid online. There’s still plenty that can be done though to limit its influence – especially in relation to young people, who are often more susceptible to sensationalist headlines. Today’s #WakeUpWednesday guide details the potential hazards around clickbait and has expert tips for avoiding them.

Cultural and technological changes have made the experiences of today’s children vastly different to our own childhoods; it can be challenging to engage youngsters in open, honest conversation – especially about more sensitive topics. This, combined with many children’s instinct to avoid “rocking the boat”, can make it difficult to stay up to date with the goings on in their lives.

However, it’s hugely important that trusted adults still offer an empathetic ear and feel able to encourage young people to open up about their day-to-day activities. This #WakeUpWednesday guide provides ten top tips for promoting open conversations with children – helping to make sure there’s someone they know they can turn to in times of need.

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