In 2017, having been alerted to large quantities of videos which – at first glance – were geared to pre-schoolers but in fact featured disturbing images, YouTube pledged to purge itself of “content that attempts to pass as family friendly, but clearly is not.” Almost as quickly as platforms like YouTube can remove these videos, however, others are being uploaded in their place.
Many of these clips evade automated filters by using child-friendly search tags. Others are deliberately designed to resemble normal episodes of, say, Peppa Pig, but include violent or sexual content. Our #WakeUpWednesday guide this week examines the potential dangers when inappropriate content begins to be shared across different platforms.

Creepy characters like Slender Man or Huggy Wuggy. Dangerous online challenges. Songs or videos that aren’t suitable for youngsters. When things like these begin trending online, it can be difficult to prevent children accidently stumbling across them – especially if they use a range of platforms, like online games, social media, streaming sites or messaging apps. A trend can originate in one online space and rapidly spread to other platforms or via chat apps. The frightening Huggy Wuggy character, for instance, first emerged as part of a game on Steam; now there are parody songs on TikTok, videos on YouTube and more than 45,000 results for #huggywuggy on Instagram.
In the guide, you’ll find tips on a number of potential risks such as accidental exposure, inappropriate language and unsuitable videos.
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